These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Whole Foods Market
17
Retail / Grocery
| Rank Change: | +17 |
| Industry: | Retail / Grocery |
2
USPS
49
Shipping / Mail
| Rank Change: | +49 |
| Industry: | Shipping / Mail |
3
Lyft
49
Travel / Car rental
| Rank Change: | +49 |
| Industry: | Travel / Car rental |
4
UPS
50
Shipping / Mail
| Rank Change: | +50 |
| Industry: | Shipping / Mail |
6
Dunkin’ Donuts
4
Restaurants
| Rank Change: | +4 |
| Industry: | Restaurants |
7
Trader Joe’s
28
Retail / Grocery
| Rank Change: | +28 |
| Industry: | Retail / Grocery |
8
Amazon
7
Internet retail
| Rank Change: | -7 |
| Industry: | Internet retail |
9
Old Navy
51
Retail / Fashion; clothes
| Rank Change: | +51 |
| Industry: | Retail / Fashion; clothes |
10
5
Internet search
| Rank Change: | -5 |
| Industry: | Internet search |
11
Costco
7
Retail / General (mega / department store)
| Rank Change: | -7 |
| Industry: | Retail / General (mega / department store) |
12
Publix
5
Retail / Grocery
| Rank Change: | -5 |
| Industry: | Retail / Grocery |
15
Toyota
53
Automotive
| Rank Change: | +53 |
| Industry: | Automotive |
Also view in:
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17
H&M
46
Retail / Fashion; clothes
| Rank Change: | +46 |
| Industry: | Retail / Fashion; clothes |
18
Holiday Inn
75
Travel / Hotels
| Rank Change: | +75 |
| Industry: | Travel / Hotels |
19
Zappos.com
24
Internet retail
| Rank Change: | +24 |
| Industry: | Internet retail |
20
Victoria’s Secret
60
Retail / Fashion; clothes
| Rank Change: | +60 |
| Industry: | Retail / Fashion; clothes |
21
Albertsons
15
Retail / Grocery
| Rank Change: | +15 |
| Industry: | Retail / Grocery |
23
Whirlpool
5
Appliances
| Rank Change: | +5 |
| Industry: | Appliances |
24
Prime Video
Internet retail
| Rank Change: | No Change |
| Industry: | Internet retail |
26
Macy’s
57
Retail / General (mega / department store)
| Rank Change: | +57 |
| Industry: | Retail / General (mega / department store) |
28
Sephora
60
Retail / Health and beauty; drugstore
| Rank Change: | +60 |
| Industry: | Retail / Health and beauty; drugstore |
29
Maytag
49
Appliances
| Rank Change: | +49 |
| Industry: | Appliances |
31
Hulu
29
Internet retail
| Rank Change: | -29 |
| Industry: | Internet retail |
32
KFC
11
Restaurants
| Rank Change: | -11 |
| Industry: | Restaurants |
33
WayFair
16
Internet retail
| Rank Change: | -16 |
| Industry: | Internet retail |
34
IKEA
52
Retail / General (mega / department store)
| Rank Change: | +52 |
| Industry: | Retail / General (mega / department store) |
35
Days Inn
52
Travel / Hotels
| Rank Change: | +52 |
| Industry: | Travel / Hotels |
36
Ford
40
Automotive
| Rank Change: | +40 |
| Industry: | Automotive |
37
Pizza Hut
22
Restaurants
| Rank Change: | -22 |
| Industry: | Restaurants |
38
Progressive
39
General insurance
| Rank Change: | +39 |
| Industry: | General insurance |
39
Netflix
36
Internet retail
| Rank Change: | -36 |
| Industry: | Internet retail |
40
Chipotle
8
Restaurants
| Rank Change: | +8 |
| Industry: | Restaurants |
41
HBO
28
Internet retail
| Rank Change: | -28 |
| Industry: | Internet retail |
42
Samsung
4
Electronics
| Rank Change: | +4 |
| Industry: | Electronics |
43
Gap
19
Retail / Fashion; clothes
| Rank Change: | +19 |
| Industry: | Retail / Fashion; clothes |
44
Comfort Inn
12
Travel / Hotels
| Rank Change: | +12 |
| Industry: | Travel / Hotels |
45
Overstock
29
Internet retail
| Rank Change: | -29 |
| Industry: | Internet retail |
46
Skype
62
Telecommunications / Cell phone service providers
| Rank Change: | +62 |
| Industry: | Telecommunications / Cell phone service providers |
47
FitBit
19
Electronics
| Rank Change: | +19 |
| Industry: | Electronics |
48
McDonald’s
29
Restaurants
| Rank Change: | -29 |
| Industry: | Restaurants |
Also view in:
China Germany Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom
50
Kroger
36
Retail / Grocery
| Rank Change: | -36 |
| Industry: | Retail / Grocery |
52
AT&T
46
Telecommunications / Cell phone service providers
| Rank Change: | +46 |
| Industry: | Telecommunications / Cell phone service providers |
53
Chevrolet
4
Automotive
| Rank Change: | +4 |
| Industry: | Automotive |
55
Sprint
24
Telecommunications / Cell phone service providers
| Rank Change: | +24 |
| Industry: | Telecommunications / Cell phone service providers |
56
Kmart
14
Retail / General (mega / department store)
| Rank Change: | -14 |
| Industry: | Retail / General (mega / department store) |
59
Reebok
5
Fitness
| Rank Change: | +5 |
| Industry: | Fitness |
63
Pandora
37
Internet retail
| Rank Change: | -37 |
| Industry: | Internet retail |
64
KAYAK
52
Travel / Booking
| Rank Change: | +52 |
| Industry: | Travel / Booking |
65
Dell
42
Electronics
| Rank Change: | -42 |
| Industry: | Electronics |
67
Marriott
44
Travel / Hotels
| Rank Change: | +44 |
| Industry: | Travel / Hotels |
68
CVS/pharmacy
41
Retail / Health and beauty; drugstore
| Rank Change: | -41 |
| Industry: | Retail / Health and beauty; drugstore |
69
AllState
16
General insurance
| Rank Change: | +16 |
| Industry: | General insurance |
70
Starbucks
21
Restaurants
| Rank Change: | -21 |
| Industry: | Restaurants |
71
Yelp
23
Social media
| Rank Change: | +23 |
| Industry: | Social media |
72
Apple
13
Electronics
| Rank Change: | -13 |
| Industry: | Electronics |
73
Kohl’s
23
Retail / General (mega / department store)
| Rank Change: | -23 |
| Industry: | Retail / General (mega / department store) |
74
Target
49
Retail / General (mega / department store)
| Rank Change: | -49 |
| Industry: | Retail / General (mega / department store) |
75
Kaiser Permanente
24
Health insurance
| Rank Change: | +24 |
| Industry: | Health insurance |
76
Venmo
43
Banks / Retail
| Rank Change: | -43 |
| Industry: | Banks / Retail |
77
Disney+
68
Internet retail
| Rank Change: | -68 |
| Industry: | Internet retail |
78
FedEx
34
Shipping / Mail
| Rank Change: | -34 |
| Industry: | Shipping / Mail |
79
Chase
38
Banks / Retail
| Rank Change: | -38 |
| Industry: | Banks / Retail |
81
Ally
45
Banks / Retail
| Rank Change: | +45 |
| Industry: | Banks / Retail |
83
Orbitz
57
Travel / Booking
| Rank Change: | +57 |
| Industry: | Travel / Booking |
84
Rite Aid Pharmacy
37
Retail / Health and beauty; drugstore
| Rank Change: | -37 |
| Industry: | Retail / Health and beauty; drugstore |
85
Safeway
55
Retail / Grocery
| Rank Change: | -55 |
| Industry: | Retail / Grocery |
86
Spectrum
52
Telecommunications / Cable providers
| Rank Change: | +52 |
| Industry: | Telecommunications / Cable providers |
88
27
Social media
| Rank Change: | -27 |
| Industry: | Social media |
89
Uber
20
Travel / Car rental
| Rank Change: | -20 |
| Industry: | Travel / Car rental |
90
Southwest Airlines
37
Travel / Air
| Rank Change: | +37 |
| Industry: | Travel / Air |
91
T-Mobile
26
Telecommunications / Cell phone service providers
| Rank Change: | -26 |
| Industry: | Telecommunications / Cell phone service providers |
92
Walgreens
52
Retail / Health and beauty; drugstore
| Rank Change: | -52 |
| Industry: | Retail / Health and beauty; drugstore |
93
GEICO
21
General insurance
| Rank Change: | +21 |
| Industry: | General insurance |
94
The Wall Street Journal
40
Media (newspapers, TV, online, mobile)
| Rank Change: | +40 |
| Industry: | Media (newspapers, TV, online, mobile) |
95
GE
22
Appliances
| Rank Change: | -22 |
| Industry: | Appliances |
98
Hertz
25
Travel / Car rental
| Rank Change: | +25 |
| Industry: | Travel / Car rental |
101
American Airlines
21
Travel / Air
| Rank Change: | +21 |
| Industry: | Travel / Air |
102
Subaru
28
Automotive
| Rank Change: | -28 |
| Industry: | Automotive |
103
JetBlue Airways
22
Travel / Air
| Rank Change: | -22 |
| Industry: | Travel / Air |
104
Verizon
7
Telecommunications / Cell phone service providers
| Rank Change: | -7 |
| Industry: | Telecommunications / Cell phone service providers |
105
Microsoft
34
Electronics
| Rank Change: | -34 |
| Industry: | Electronics |
106
Wells Fargo
4
Banks / Retail
| Rank Change: | -4 |
| Industry: | Banks / Retail |
107
Budget
30
Travel / Car rental
| Rank Change: | +30 |
| Industry: | Travel / Car rental |
108
Amtrak
24
Travel / Train
| Rank Change: | +24 |
| Industry: | Travel / Train |
109
Farmers
General insurance
| Rank Change: | No Change |
| Industry: | General insurance |
110
Nike
79
Fitness
| Rank Change: | -79 |
| Industry: | Fitness |
111
MetLife
7
General insurance
| Rank Change: | +7 |
| Industry: | General insurance |
112
Delta Air Lines
18
Travel / Air
| Rank Change: | +18 |
| Industry: | Travel / Air |
115
The New York Times
3
Media (newspapers, TV, online, mobile)
| Rank Change: | -3 |
| Industry: | Media (newspapers, TV, online, mobile) |
116
UnitedHealthcare
27
Health insurance
| Rank Change: | -27 |
| Industry: | Health insurance |
117
USA Today
7
Media (newspapers, TV, online, mobile)
| Rank Change: | -7 |
| Industry: | Media (newspapers, TV, online, mobile) |
118
Avis
23
Travel / Car rental
| Rank Change: | +23 |
| Industry: | Travel / Car rental |
119
Snapchat
35
Social media
| Rank Change: | -35 |
| Industry: | Social media |
120
Dodge
65
Automotive
| Rank Change: | -65 |
| Industry: | Automotive |
121
State Farm
39
General insurance
| Rank Change: | -39 |
| Industry: | General insurance |
122
Aetna
7
Health insurance
| Rank Change: | +7 |
| Industry: | Health insurance |
123
MSNBC
10
Media (newspapers, TV, online, mobile)
| Rank Change: | +10 |
| Industry: | Media (newspapers, TV, online, mobile) |
124
18
Social media
| Rank Change: | -18 |
| Industry: | Social media |
125
CIGNA
17
Health insurance
| Rank Change: | +17 |
| Industry: | Health insurance |
126
Alamo
2
Travel / Car rental
| Rank Change: | -2 |
| Industry: | Travel / Car rental |
127
20
Social media
| Rank Change: | -20 |
| Industry: | Social media |
129
Bank of America
39
Banks / Retail
| Rank Change: | -39 |
| Industry: | Banks / Retail |
130
Peloton
77
Electronics
| Rank Change: | -77 |
| Industry: | Electronics |
131
YouTube
86
Social media
| Rank Change: | -86 |
| Industry: | Social media |
132
United
4
Travel / Air
| Rank Change: | -4 |
| Industry: | Travel / Air |
133
CNN
14
Media (newspapers, TV, online, mobile)
| Rank Change: | -14 |
| Industry: | Media (newspapers, TV, online, mobile) |
134
19
Social media
| Rank Change: | -19 |
| Industry: | Social media |
135
HUMANA
10
Health insurance
| Rank Change: | -10 |
| Industry: | Health insurance |
136
Turo
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
137
Xfinity
41
Telecommunications / Cable providers
| Rank Change: | -41 |
| Industry: | Telecommunications / Cable providers |
138
Fox News
7
Media (newspapers, TV, online, mobile)
| Rank Change: | -7 |
| Industry: | Media (newspapers, TV, online, mobile) |
139
4
Social media
| Rank Change: | -4 |
| Industry: | Social media |
140
TikTok
39
Social media
| Rank Change: | -39 |
| Industry: | Social media |
141
DIRECTV
50
Telecommunications / Cable providers
| Rank Change: | -50 |
| Industry: | Telecommunications / Cable providers |
142
Twitter (X)
38
Social media
| Rank Change: | -38 |
| Industry: | Social media |