Which brand is the world's simplest?
From where they shop to the way they communicate, people put a premium on experiences that are simple.
Simplicity by the numbers
Money on the tableThe amount of money brands are leaving on the table when they don't simplify
Simplicity earns a premium
The percentage of consumers willing to pay more for simpler experiences
Simplicity builds loyalty
The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications
Inside the report
How simple is your brand experience?
Ask yourself these questions. The more you can answer with a definitive "Yes," the closer you are to embracing simplicity, thereby satisfying consumer demand and shaping the future.
- Is senior leadership committed to providing simple consumer experiences?
- Are our products and services clear and easy to navigate?
- Do we know the brand experiences where simplicity would be most appreciated by consumers?