These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Samsung
Electronics
| Rank Change: | No Change |
| Industry: | Electronics |
2
2
Internet search
| Rank Change: | +2 |
| Industry: | Internet search |
3
Social media
| Rank Change: | No Change |
| Industry: | Social media |
5
Red Tag
10
Retail / General (mega / department store)
| Rank Change: | +10 |
| Industry: | Retail / General (mega / department store) |
6
Mobily
37
Telecommunications / Cell phone service providers
| Rank Change: | +37 |
| Industry: | Telecommunications / Cell phone service providers |
7
Netflix
1
Internet retail
| Rank Change: | -1 |
| Industry: | Internet retail |
8
YouTube
6
Social media
| Rank Change: | -6 |
| Industry: | Social media |
9
McDonald’s
2
Restaurants
| Rank Change: | -2 |
| Industry: | Restaurants |
Also view in:
China Germany Global India Japan Sweden United Arab Emirates United Kingdom United States
10
Apple
53
Electronics
| Rank Change: | +53 |
| Industry: | Electronics |
11
Pizza Hut
69
Restaurants
| Rank Change: | +69 |
| Industry: | Restaurants |
12
Amazon
9
Internet retail
| Rank Change: | +9 |
| Industry: | Internet retail |
14
ZARA
27
Retail / Fashion; clothes
| Rank Change: | +27 |
| Industry: | Retail / Fashion; clothes |
15
Reebok
64
Fitness
| Rank Change: | +64 |
| Industry: | Fitness |
16
Toyota
12
Automotive
| Rank Change: | +12 |
| Industry: | Automotive |
Also view in:
China Germany Global India Japan Sweden United Arab Emirates United Kingdom United States
17
Twitter (X)
6
Social media
| Rank Change: | +6 |
| Industry: | Social media |
18
Nike
38
Fitness
| Rank Change: | +38 |
| Industry: | Fitness |
20
Starbucks
20
Restaurants
| Rank Change: | +20 |
| Industry: | Restaurants |
21
Zoom
Telecommunications / Cell phone service providers
| Rank Change: | N/A |
| Industry: | Telecommunications / Cell phone service providers |
23
Philips
52
Electronics
| Rank Change: | +52 |
| Industry: | Electronics |
25
TikTok
14
Social media
| Rank Change: | -14 |
| Industry: | Social media |
27
Al Rajhi Bank
24
Banks / Retail
| Rank Change: | +24 |
| Industry: | Banks / Retail |
29
LG
23
Electronics
| Rank Change: | +23 |
| Industry: | Electronics |
30
Microsoft
64
Electronics
| Rank Change: | +64 |
| Industry: | Electronics |
31
KFC
1
Restaurants
| Rank Change: | +1 |
| Industry: | Restaurants |
33
eXtra
19
Retail / General (mega / department store)
| Rank Change: | -19 |
| Industry: | Retail / General (mega / department store) |
34
Home Centre
73
Retail / General (mega / department store)
| Rank Change: | +73 |
| Industry: | Retail / General (mega / department store) |
Also view in:
United Arab Emirates
35
Dell
30
Electronics
| Rank Change: | +30 |
| Industry: | Electronics |
36
Marks & Spencer
61
Retail / General (mega / department store)
| Rank Change: | +61 |
| Industry: | Retail / General (mega / department store) |
38
Snapchat
29
Social media
| Rank Change: | -29 |
| Industry: | Social media |
39
Panda
15
Retail / Grocery
| Rank Change: | -15 |
| Industry: | Retail / Grocery |
41
SACO
2
Retail / General (mega / department store)
| Rank Change: | -2 |
| Industry: | Retail / General (mega / department store) |
42
STC
32
Telecommunications / Cell phone service providers
| Rank Change: | -32 |
| Industry: | Telecommunications / Cell phone service providers |
43
Zain
38
Telecommunications / Cell phone service providers
| Rank Change: | -38 |
| Industry: | Telecommunications / Cell phone service providers |
44
Arab News
Media (newspapers, TV, online, mobile)
| Rank Change: | No Change |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates
45
16
Social media
| Rank Change: | -16 |
| Industry: | Social media |
46
Arab National Bank
44
Banks / Retail
| Rank Change: | +44 |
| Industry: | Banks / Retail |
48
IKEA
34
Retail / General (mega / department store)
| Rank Change: | +34 |
| Industry: | Retail / General (mega / department store) |
49
Cheesecake Factory
22
Restaurants
| Rank Change: | +22 |
| Industry: | Restaurants |
53
Saudi Electricity Company
14
Utilities
| Rank Change: | +14 |
| Industry: | Utilities |
55
National Commercial Bank
Banks / Retail
| Rank Change: | No Change |
| Industry: | Banks / Retail |
57
dr. CAFÉ
30
Restaurants
| Rank Change: | +30 |
| Industry: | Restaurants |
59
Saudi Railways
41
Travel / Train
| Rank Change: | +41 |
| Industry: | Travel / Train |
60
Virgin Megastore
6
Retail / General (mega / department store)
| Rank Change: | -6 |
| Industry: | Retail / General (mega / department store) |
64
Al Riyadh
29
Media (newspapers, TV, online, mobile)
| Rank Change: | +29 |
| Industry: | Media (newspapers, TV, online, mobile) |
65
Microsoft Teams
Telecommunications / Cell phone service providers
| Rank Change: | N/A |
| Industry: | Telecommunications / Cell phone service providers |
66
9
Social media
| Rank Change: | -9 |
| Industry: | Social media |
69
Alinma Bank
19
Banks / Retail
| Rank Change: | +19 |
| Industry: | Banks / Retail |
70
H&M
44
Retail / Fashion; clothes
| Rank Change: | +44 |
| Industry: | Retail / Fashion; clothes |
71
Danube
21
Retail / Grocery
| Rank Change: | -21 |
| Industry: | Retail / Grocery |
74
Holiday Inn
53
Travel / Hotels
| Rank Change: | +53 |
| Industry: | Travel / Hotels |
75
National Water Company
2
Utilities
| Rank Change: | -2 |
| Industry: | Utilities |
76
FedEx
8
Shipping / Mail
| Rank Change: | +8 |
| Industry: | Shipping / Mail |
77
Debenhams
31
Retail / General (mega / department store)
| Rank Change: | -31 |
| Industry: | Retail / General (mega / department store) |
Also view in:
United Arab Emirates
78
Bank Albilad
14
Banks / Retail
| Rank Change: | +14 |
| Industry: | Banks / Retail |
79
Nahdi
Retail / Health and beauty; drugstore
| Rank Change: | N/A |
| Industry: | Retail / Health and beauty; drugstore |
80
Sephora
42
Retail / Health and beauty; drugstore
| Rank Change: | -42 |
| Industry: | Retail / Health and beauty; drugstore |
81
Audi
29
Automotive
| Rank Change: | +29 |
| Industry: | Automotive |
82
Saudi Post
33
Shipping / Mail
| Rank Change: | +33 |
| Industry: | Shipping / Mail |
83
Air Arabia
Travel / Air
| Rank Change: | N/A |
| Industry: | Travel / Air |
84
Marriott
49
Travel / Hotels
| Rank Change: | +49 |
| Industry: | Travel / Hotels |
88
Hyatt Regency
8
Travel / Hotels
| Rank Change: | +8 |
| Industry: | Travel / Hotels |
90
Ford
13
Automotive
| Rank Change: | -13 |
| Industry: | Automotive |
91
Alahli Takaful
40
Health insurance
| Rank Change: | +40 |
| Industry: | Health insurance |
92
Mercedes-Benz
34
Automotive
| Rank Change: | +34 |
| Industry: | Automotive |
93
Uber
57
Travel / Car rental
| Rank Change: | -57 |
| Industry: | Travel / Car rental |
97
Saudi TV
81
Media (newspapers, TV, online, mobile)
| Rank Change: | -81 |
| Industry: | Media (newspapers, TV, online, mobile) |
98
MBC
34
Media (newspapers, TV, online, mobile)
| Rank Change: | -34 |
| Industry: | Media (newspapers, TV, online, mobile) |
102
69
Social media
| Rank Change: | -69 |
| Industry: | Social media |
103
Banque Saudi Fransi
42
Banks / Retail
| Rank Change: | -42 |
| Industry: | Banks / Retail |
104
Meem Bank
4
Banks / Retail
| Rank Change: | +4 |
| Industry: | Banks / Retail |
106
DHL
2
Shipping / Mail
| Rank Change: | -2 |
| Industry: | Shipping / Mail |
108
Allianz Saudi Fransi Cooperative Insurance
21
Health insurance
| Rank Change: | +21 |
| Industry: | Health insurance |
109
Bank Aljazira
23
Banks / Retail
| Rank Change: | +23 |
| Industry: | Banks / Retail |
110
Sky News Arabia
90
Media (newspapers, TV, online, mobile)
| Rank Change: | -90 |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates
111
Yelo
11
Travel / Car rental
| Rank Change: | +11 |
| Industry: | Travel / Car rental |
112
Medgulf
6
General insurance
| Rank Change: | -6 |
| Industry: | General insurance |
113
Bupa
15
Health insurance
| Rank Change: | +15 |
| Industry: | Health insurance |
116
Budget
21
Travel / Car rental
| Rank Change: | +21 |
| Industry: | Travel / Car rental |
117
Hertz
Travel / Car rental
| Rank Change: | No Change |
| Industry: | Travel / Car rental |
118
BMW
2
Automotive
| Rank Change: | -2 |
| Industry: | Automotive |
119
UPS
33
Shipping / Mail
| Rank Change: | -33 |
| Industry: | Shipping / Mail |
123
Tawuniya
81
General insurance
| Rank Change: | -81 |
| Industry: | General insurance |
124
Lebara Mobile
75
Telecommunications / Cell phone service providers
| Rank Change: | -75 |
| Industry: | Telecommunications / Cell phone service providers |
125
Avis
26
Travel / Car rental
| Rank Change: | -26 |
| Industry: | Travel / Car rental |
126
Malath
4
Health insurance
| Rank Change: | +4 |
| Industry: | Health insurance |
127
Asharq News
Media (newspapers, TV, online, mobile)
| Rank Change: | N/A |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates