Industries

How do industries in our index rank worldwide? Explore how individual industries perform in each region, and view their simplicity premiums - how much more consumers are willing to pay for simpler experiences in that industry.

Global Ranking

Industry

1

Internet search

Region	Industry Ranking	Simplicity Premium
Global	1	N/A
United States	1	N/A
United Kingdom	1	N/A
Germany	1	N/A
Sweden	1	N/A
United Arab Emirates	2	N/A
Saudi Arabia	1	N/A
India	1	N/A
China	1	N/A
Japan	1	N/A

2

Retail / Grocery

Region	Industry Ranking	Simplicity Premium
Global	2	9.2%
United States	2	8.5%
United Kingdom	3	2.3%
Germany	2	3.7%
Sweden	2	3.4%
United Arab Emirates	4	12.3%
Saudi Arabia	8	19%
India	2	23.1%
China	10	8.3%
Japan	2	2.1%

3

Appliances

Region	Industry Ranking	Simplicity Premium
Global	3	7%
United States	4	4.5%
United Kingdom	2	1.3%
Germany	3	4.9%
Sweden	9	2.9%
United Arab Emirates	3	N/A
Saudi Arabia	2	N/A
India	4	24.9%
China	4	8.6%
Japan	7	2.1%

4

Electronics

Region	Industry Ranking	Simplicity Premium
Global	4	11%
United States	5	7.9%
United Kingdom	6	4.8%
Germany	6	5.1%
Sweden	7	5.4%
United Arab Emirates	1	13.6%
Saudi Arabia	3	19.7%
India	3	29%
China	3	11.2%
Japan	12	2.4%

5

Restaurants

Region	Industry Ranking	Simplicity Premium
Global	5	9.5%
United States	3	5.2%
United Kingdom	5	2.9%
Germany	7	5.2%
Sweden	8	3.9%
United Arab Emirates	5	15.2%
Saudi Arabia	5	17.4%
India	7	24.8%
China	5	8.5%
Japan	5	2.7%

6

Internet retail

Region	Industry Ranking	Simplicity Premium
Global	6	10%
United States	7	8.7%
United Kingdom	4	2.7%
Germany	4	6%
Sweden	3	3.9%
United Arab Emirates	10	13.6%
Saudi Arabia	4	16.2%
India	5	28%
China	2	8.5%
Japan	10	2.7%

7

Retail / General (mega / department store)

Region	Industry Ranking	Simplicity Premium
Global	7	10%
United States	8	6.4%
United Kingdom	7	2.8%
Germany	9	6.7%
Sweden	6	3.7%
United Arab Emirates	6	16.5%
Saudi Arabia	12	15.1%
India	10	26.5%
China	7	8.7%
Japan	6	3.4%

8

Shipping / Mail

Region	Industry Ranking	Simplicity Premium
Global	8	9.8%
United States	6	3.9%
United Kingdom	10	5.6%
Germany	8	3.9%
Sweden	4	3.4%
United Arab Emirates	18	18.8%
Saudi Arabia	15	16.4%
India	22	25.9%
China	18	7.6%
Japan	3	2.3%

9

Retail / Fashion; clothes

Region	Industry Ranking	Simplicity Premium
Global	9	10.4%
United States	9	11.1%
United Kingdom	11	3.9%
Germany	10	4.4%
Sweden	13	4.3%
United Arab Emirates	14	16.4%
Saudi Arabia	11	17.6%
India	6	25.1%
China	15	8.5%
Japan	9	2.3%

10

Retail / Health and beauty; drugstore

Region	Industry Ranking	Simplicity Premium
Global	10	9.4%
United States	10	6.5%
United Kingdom	8	2.1%
Germany	5	4.4%
Sweden	5	3.8%
United Arab Emirates	20	17.9%
Saudi Arabia	18	15.4%
India	18	23.3%
China	21	8.5%
Japan	4	2.4%

11

Automotive

Region	Industry Ranking	Simplicity Premium
Global	11	16.2%
United States	16	14.9%
United Kingdom	16	6%
Germany	16	11.6%
Sweden	12	6.8%
United Arab Emirates	7	28.8%
Saudi Arabia	7	25.6%
India	21	34.8%
China	8	13.4%
Japan	8	4.2%

12

Telecommunications / Cell phone service providers

Region	Industry Ranking	Simplicity Premium
Global	12	9.3%
United States	11	8.4%
United Kingdom	14	2.8%
Germany	11	2.8%
Sweden	17	3.5%
United Arab Emirates	15	17.7%
Saudi Arabia	14	11.9%
India	8	28.5%
China	16	5.9%
Japan	18	2.1%

13

Travel / Hotels

Region	Industry Ranking	Simplicity Premium
Global	13	13%
United States	14	13.8%
United Kingdom	12	5.7%
Germany	15	4.7%
Sweden	10	3.5%
United Arab Emirates	17	21.2%
Saudi Arabia	17	21.5%
India	15	30.2%
China	12	11.6%
Japan	11	4.6%

14

Travel / Booking

Region	Industry Ranking	Simplicity Premium
Global	14	14.4%
United States	21	15.5%
United Kingdom	13	3.6%
Germany	19	6.5%
Sweden	16	5.6%
United Arab Emirates	13	21.7%
Saudi Arabia	10	34.7%
India	12	29%
China	11	9.2%
Japan	14	4%

15

Banks / Retail

Region	Industry Ranking	Simplicity Premium
Global	15	11.1%
United States	12	6.5%
United Kingdom	9	4.3%
Germany	18	3.5%
Sweden	18	3.3%
United Arab Emirates	24	21.9%
Saudi Arabia	9	22.6%
India	13	29.4%
China	19	5.6%
Japan	19	2.4%

16

Utilities

Region	Industry Ranking	Simplicity Premium
Global	16	7.4%
United States	13	N/A
United Kingdom	17	2%
Germany	14	5%
Sweden	21	2.6%
United Arab Emirates	8	20.2%
Saudi Arabia	16	12.7%
India	11	N/A
China	23	8.2%
Japan	24	1.2%

17

Telecommunications / Cable providers

Region	Industry Ranking	Simplicity Premium
Global	17	10.8%
United States	15	8.6%
United Kingdom	15	3.2%
Germany	17	N/A
Sweden	19	3.9%
United Arab Emirates	19	12.6%
Saudi Arabia	21	18%
India	14	27.8%
China	20	N/A
Japan	20	1.8%

18

Media (newspapers, TV, online, mobile)

Region	Industry Ranking	Simplicity Premium
Global	18	8.9%
United States	19	8.4%
United Kingdom	20	2.4%
Germany	12	2.5%
Sweden	11	2.2%
United Arab Emirates	23	13.9%
Saudi Arabia	24	15.8%
India	23	28.4%
China	13	4.5%
Japan	16	2.1%

19

Travel / Air

Region	Industry Ranking	Simplicity Premium
Global	19	13.2%
United States	25	15.5%
United Kingdom	19	6.4%
Germany	20	5.8%
Sweden	14	4.5%
United Arab Emirates	9	25.4%
Saudi Arabia	20	22%
India	19	26.8%
China	14	8.5%
Japan	15	3.8%

20

Travel / Train

Region	Industry Ranking	Simplicity Premium
Global	20	10.2%
United States	23	13.8%
United Kingdom	18	N/A
Germany	24	4%
Sweden	15	3.1%
United Arab Emirates	21	18.1%
Saudi Arabia	19	21.2%
India	16	N/A
China	9	8.6%
Japan	13	2.5%

21

Social media

Region	Industry Ranking	Simplicity Premium
Global	21	N/A
United States	24	N/A
United Kingdom	22	N/A
Germany	22	N/A
Sweden	25	N/A
United Arab Emirates	11	N/A
Saudi Arabia	6	N/A
India	9	N/A
China	6	N/A
Japan	23	N/A

22

Fitness

Region	Industry Ranking	Simplicity Premium
Global	22	11.7%
United States	18	12.3%
United Kingdom	23	4.2%
Germany	25	6.5%
Sweden	20	4.6%
United Arab Emirates	12	16%
Saudi Arabia	13	20.6%
India	17	30.1%
China	22	9.2%
Japan	21	1.6%

23

Travel / Car rental

Region	Industry Ranking	Simplicity Premium
Global	23	13.6%
United States	22	14.9%
United Kingdom	21	4.4%
Germany	21	4.8%
Sweden	23	5.2%
United Arab Emirates	22	26.5%
Saudi Arabia	23	23.3%
India	20	30.8%
China	17	10.3%
Japan	17	2.7%

24

Health insurance

Region	Industry Ranking	Simplicity Premium
Global	24	15.9%
United States	17	12.1%
United Kingdom	25	4.5%
Germany	13	4.6%
Sweden	24	N/A
United Arab Emirates	16	27.5%
Saudi Arabia	22	26.9%
India	24	39.5%
China	24	10.6%
Japan	22	1.6%

25

General insurance

Region	Industry Ranking	Simplicity Premium
Global	25	12.5%
United States	20	14.1%
United Kingdom	24	5.7%
Germany	23	3.1%
Sweden	22	3.1%
United Arab Emirates	25	27.1%
Saudi Arabia	25	23.2%
India	25	27.1%
China	25	7.4%
Japan	25	1.8%