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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

 

Google

 

Internet search

Rank Change: No Change
Industry: Internet search

2

Amazon

11

Internet retail

Rank Change: +11
Industry: Internet retail

5

 

HP

 

Electronics

Rank Change: No Change
Industry: Electronics

6

Philips

8

Electronics

Rank Change: +8
Industry: Electronics

7

Haldiram

18

Restaurants

Rank Change: +18
Industry: Restaurants

8

airtel

2

Telecommunications / Cell phone service providers

Rank Change: -2
Industry: Telecommunications / Cell phone service providers

10

Sony

6

Electronics

Rank Change: -6
Industry: Electronics

11

LG

1

Electronics

Rank Change: -1
Industry: Electronics

13

Adidas

22

Fitness

Rank Change: +22
Industry: Fitness

14

Jio

15

Telecommunications / Cell phone service providers

Rank Change: +15
Industry: Telecommunications / Cell phone service providers

15

Bata

17

Internet retail

Rank Change: +17
Industry: Internet retail

21

Big Bazaar

5

Retail / General (mega / department store)

Rank Change: -5
Industry: Retail / General (mega / department store)

22

MakeMyTrip

43

Travel / Booking

Rank Change: +43
Industry: Travel / Booking

23

Godrej

21

Appliances

Rank Change: +21
Industry: Appliances

24

The Hindu

22

Media (newspapers, TV, online, mobile)

Rank Change: +22
Industry: Media (newspapers, TV, online, mobile)

25

Panasonic

7

Electronics

Rank Change: -7
Industry: Electronics

26

Nokia

18

Electronics

Rank Change: -18
Industry: Electronics

Also view in:

Germany Global Sweden

29

Microsoft

1

Electronics

Rank Change: -1
Industry: Electronics

30

Peter England

6

Retail / Fashion; clothes

Rank Change: +6
Industry: Retail / Fashion; clothes

31

Domino’s

37

Restaurants

Rank Change: +37
Industry: Restaurants

32

Videocon

5

Electronics

Rank Change: -5
Industry: Electronics

33

Big Basket

6

Retail / Grocery

Rank Change: +6
Industry: Retail / Grocery

34

Maruti Suzuki

15

Automotive

Rank Change: -15
Industry: Automotive

35

Haier

36

Appliances

Rank Change: +36
Industry: Appliances

Also view in:

China Global

36

Tata Motors

6

Automotive

Rank Change: -6
Industry: Automotive

37

The Times of India

16

Media (newspapers, TV, online, mobile)

Rank Change: -16
Industry: Media (newspapers, TV, online, mobile)

38

Lakmé

16

Retail / Health and beauty; drugstore

Rank Change: -16
Industry: Retail / Health and beauty; drugstore

39

Vodafone

16

Telecommunications / Cell phone service providers

Rank Change: -16
Industry: Telecommunications / Cell phone service providers

Also view in:

Germany Global United Kingdom

40

Levi’s

14

Retail / Fashion; clothes

Rank Change: +14
Industry: Retail / Fashion; clothes

Also view in:

Global United States

41

Bank of India

18

Banks / Retail

Rank Change: +18
Industry: Banks / Retail

42

Reliance Fresh

3

Retail / Grocery

Rank Change: +3
Industry: Retail / Grocery

43

 

Nature’s Basket

 

Retail / Grocery

Rank Change: N/A
Industry: Retail / Grocery

44

HDFC Bank

6

Banks / Retail

Rank Change: -6
Industry: Banks / Retail

45

Yatra

8

Travel / Booking

Rank Change: -8
Industry: Travel / Booking

46

Shoppers Stop

21

Internet retail

Rank Change: +21
Industry: Internet retail

47

Bajaj Auto

25

Automotive

Rank Change: +25
Industry: Automotive

48

 

Himalaya Wellness Company

 

Retail / Health and beauty; drugstore

Rank Change: N/A
Industry: Retail / Health and beauty; drugstore

49

Café Coffee Day

4

Restaurants

Rank Change: +4
Industry: Restaurants

50

Reliance Mobile

3

Telecommunications / Cell phone service providers

Rank Change: -3
Industry: Telecommunications / Cell phone service providers

51

BSNL

31

Telecommunications / Cell phone service providers

Rank Change: +31
Industry: Telecommunications / Cell phone service providers

52

Lee

28

Retail / Fashion; clothes

Rank Change: +28
Industry: Retail / Fashion; clothes

54

Croma

25

Retail / General (mega / department store)

Rank Change: +25
Industry: Retail / General (mega / department store)

55

eBay

19

Internet retail

Rank Change: +19
Industry: Internet retail

56

Pizza Hut

7

Restaurants

Rank Change: -7
Industry: Restaurants

58

Hero MotoCorp

20

Automotive

Rank Change: +20
Industry: Automotive

59

Tata Sky

42

Telecommunications / Cable providers

Rank Change: -42
Industry: Telecommunications / Cable providers

60

ICICI Bank

29

Banks / Retail

Rank Change: -29
Industry: Banks / Retail

61

Holiday Inn

59

Travel / Hotels

Rank Change: +59
Industry: Travel / Hotels

62

Union Bank of India

10

Banks / Retail

Rank Change: -10
Industry: Banks / Retail

63

Spencer’s

24

Retail / General (mega / department store)

Rank Change: +24
Industry: Retail / General (mega / department store)

64

 

Pantaloons

 

Retail / General (mega / department store)

Rank Change: No Change
Industry: Retail / General (mega / department store)

65

Skype

9

Telecommunications / Cell phone service providers

Rank Change: -9
Industry: Telecommunications / Cell phone service providers

66

Travelguru

51

Travel / Booking

Rank Change: +51
Industry: Travel / Booking

67

ITC

39

Travel / Hotels

Rank Change: +39
Industry: Travel / Hotels

68

Megamart

20

Retail / General (mega / department store)

Rank Change: +20
Industry: Retail / General (mega / department store)

69

Cleartrip

6

Travel / Booking

Rank Change: +6
Industry: Travel / Booking

70

Jet Airways

41

Travel / Air

Rank Change: +41
Industry: Travel / Air

71

Canon

29

Electronics

Rank Change: -29
Industry: Electronics

Also view in:

Germany Global United States

72

Snapdeal.com

17

Internet retail

Rank Change: -17
Industry: Internet retail

73

Volkswagen

11

Automotive

Rank Change: -11
Industry: Automotive

75

Westside

22

Retail / General (mega / department store)

Rank Change: +22
Industry: Retail / General (mega / department store)

76

Travelocity

49

Travel / Booking

Rank Change: +49
Industry: Travel / Booking

77

Onida

26

Electronics

Rank Change: -26
Industry: Electronics

78

IndiGo

18

Travel / Air

Rank Change: +18
Industry: Travel / Air

79

State Bank of India

6

Banks / Retail

Rank Change: -6
Industry: Banks / Retail

80

Canara Bank

24

Banks / Retail

Rank Change: +24
Industry: Banks / Retail

81

GoAir

15

Travel / Air

Rank Change: -15
Industry: Travel / Air

82

DHL

1

Shipping / Mail

Rank Change: +1
Industry: Shipping / Mail

83

TVS Motor

43

Automotive

Rank Change: -43
Industry: Automotive

84

Air India

21

Travel / Air

Rank Change: +21
Industry: Travel / Air

85

LIC

24

General insurance

Rank Change: -24
Industry: General insurance

86

Punjab National Bank

9

Banks / Retail

Rank Change: -9
Industry: Banks / Retail

87

HSBC

4

Banks / Retail

Rank Change: +4
Industry: Banks / Retail

Also view in:

Global United Kingdom

88

Lifestyle

1

Retail / General (mega / department store)

Rank Change: +1
Industry: Retail / General (mega / department store)

89

Barista

32

Restaurants

Rank Change: +32
Industry: Restaurants

90

Taj

18

Travel / Hotels

Rank Change: +18
Industry: Travel / Hotels

91

Provogue

8

Retail / General (mega / department store)

Rank Change: +8
Industry: Retail / General (mega / department store)

92

Hyatt

23

Travel / Hotels

Rank Change: +23
Industry: Travel / Hotels

Also view in:

Global

93

Tata DoCoMo

8

Telecommunications / Cell phone service providers

Rank Change: +8
Industry: Telecommunications / Cell phone service providers

95

Tata Indicom

32

Telecommunications / Cell phone service providers

Rank Change: -32
Industry: Telecommunications / Cell phone service providers

96

UPS

15

Shipping / Mail

Rank Change: -15
Industry: Shipping / Mail

97

BlackBerry

15

Electronics

Rank Change: +15
Industry: Electronics

98

Marriott

21

Travel / Hotels

Rank Change: +21
Industry: Travel / Hotels

99

Aditya Birla Sun Life

4

General insurance

Rank Change: +4
Industry: General insurance

100

SpiceJet

13

Travel / Air

Rank Change: +13
Industry: Travel / Air

101

FedEx

41

Shipping / Mail

Rank Change: -41
Industry: Shipping / Mail

102

The Leela

22

Travel / Hotels

Rank Change: +22
Industry: Travel / Hotels

103

Standard Chartered

46

Banks / Retail

Rank Change: -46
Industry: Banks / Retail

104

ICICI Prudential

10

General insurance

Rank Change: -10
Industry: General insurance

105

Bajaj Allianz

19

General insurance

Rank Change: -19
Industry: General insurance

106

Ixigo

3

Travel / Booking

Rank Change: +3
Industry: Travel / Booking

107

Viveks

9

Retail / General (mega / department store)

Rank Change: +9
Industry: Retail / General (mega / department store)

108

Audi

6

Automotive

Rank Change: +6
Industry: Automotive

109

Iffco Tokio General Insurance

9

General insurance

Rank Change: -9
Industry: General insurance

111

Groupon

21

Internet retail

Rank Change: -21
Industry: Internet retail

Also view in:

Global United States

112

TravelChaCha

14

Travel / Booking

Rank Change: +14
Industry: Travel / Booking

This travel booking and accommodation site has been the subject of complaints in the past for failing to deliver paid-for tickets as well as its spotty website. And with other travel booking sites sometimes described by respondents as “interchangeable,” TravelChaCha has an opportunity to simplify its offerings and shore up its services to distinguish itself from competitors.

113

Virgin Mobile

6

Telecommunications / Cell phone service providers

Rank Change: -6
Industry: Telecommunications / Cell phone service providers

114

MINT

44

Media (newspapers, TV, online, mobile)

Rank Change: -44
Industry: Media (newspapers, TV, online, mobile)

115

BMW

30

Automotive

Rank Change: -30
Industry: Automotive

116

Oberoi

6

Travel / Hotels

Rank Change: -6
Industry: Travel / Hotels

117

Mercedes-Benz

5

Automotive

Rank Change: +5
Industry: Automotive

118

Tata AIG General Insurance

49

General insurance

Rank Change: -49
Industry: General insurance

119

DNA

43

Media (newspapers, TV, online, mobile)

Rank Change: -43
Industry: Media (newspapers, TV, online, mobile)

120

 

Niva Bupa

 

Health insurance

Rank Change: N/A
Industry: Health insurance

121

T24 Mobile

19

Telecommunications / Cell phone service providers

Rank Change: -19
Industry: Telecommunications / Cell phone service providers

122

Oriental Insurance

29

General insurance

Rank Change: -29
Industry: General insurance

123

 

Aviva

 

General insurance

Rank Change: No Change
Industry: General insurance

Also view in:

Global United Kingdom

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 N/A
Industry Simplicity Score Simplicity Premium
748 23.1%
Industry Simplicity Score Simplicity Premium
728 29%
Industry Simplicity Score Simplicity Premium
694 24.9%
Industry Simplicity Score Simplicity Premium
688 28%
Industry Simplicity Score Simplicity Premium
671 25.1%
Industry Simplicity Score Simplicity Premium
639 24.8%
Industry Simplicity Score Simplicity Premium
635 28.5%
Industry Simplicity Score Simplicity Premium
625 N/A
Industry Simplicity Score Simplicity Premium
603 26.5%
Industry Simplicity Score Simplicity Premium
592 N/A
Industry Simplicity Score Simplicity Premium
581 29%
Industry Simplicity Score Simplicity Premium
552 29.4%
Industry Simplicity Score Simplicity Premium
552 27.8%
Industry Simplicity Score Simplicity Premium
547 30.2%
Industry Simplicity Score Simplicity Premium
540 N/A

17

Industry Simplicity Score Simplicity Premium
530 30.1%
Industry Simplicity Score Simplicity Premium
516 23.3%
Industry Simplicity Score Simplicity Premium
513 26.8%
Industry Simplicity Score Simplicity Premium
496 30.8%
Industry Simplicity Score Simplicity Premium
485 34.8%
Industry Simplicity Score Simplicity Premium
480 25.9%
Industry Simplicity Score Simplicity Premium
465 28.4%
Industry Simplicity Score Simplicity Premium
381 39.5%
Industry Simplicity Score Simplicity Premium
240 27.1%

Money to be made

All brands can benefit from simplifying, but not all might benefit equally. To understand which worldwide brands can reap the greatest financial reward, and what they need do to command more for their services, download the full report.