These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Amazon
21
Internet retail
| Rank Change: | +21 |
| Industry: | Internet retail |
3
DM
6
Retail / Health and beauty; drugstore
| Rank Change: | +6 |
| Industry: | Retail / Health and beauty; drugstore |
4
Edeka
32
Retail / Grocery
| Rank Change: | +32 |
| Industry: | Retail / Grocery |
5
REWE
6
Retail / Grocery
| Rank Change: | +6 |
| Industry: | Retail / Grocery |
6
Netflix
5
Internet retail
| Rank Change: | -5 |
| Industry: | Internet retail |
7
5
Internet search
| Rank Change: | -5 |
| Industry: | Internet search |
9
IKEA
3
Retail / General (mega / department store)
| Rank Change: | -3 |
| Industry: | Retail / General (mega / department store) |
10
Rossmann
5
Retail / Health and beauty; drugstore
| Rank Change: | +5 |
| Industry: | Retail / Health and beauty; drugstore |
12
11
Social media
| Rank Change: | +11 |
| Industry: | Social media |
13
Spotify
Internet retail
| Rank Change: | No Change |
| Industry: | Internet retail |
14
Apple
21
Electronics
| Rank Change: | +21 |
| Industry: | Electronics |
Also view in:
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16
Zalando
9
Internet retail
| Rank Change: | -9 |
| Industry: | Internet retail |
17
Samsung
1
Electronics
| Rank Change: | -1 |
| Industry: | Electronics |
18
Saturn
6
Retail / General (mega / department store)
| Rank Change: | +6 |
| Industry: | Retail / General (mega / department store) |
19
McDonald’s
9
Restaurants
| Rank Change: | -9 |
| Industry: | Restaurants |
Also view in:
China Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
21
ProSieben
24
Media (newspapers, TV, online, mobile)
| Rank Change: | +24 |
| Industry: | Media (newspapers, TV, online, mobile) |
22
YouTube
18
Social media
| Rank Change: | -18 |
| Industry: | Social media |
23
BonPrix
3
Retail / Fashion; clothes
| Rank Change: | +3 |
| Industry: | Retail / Fashion; clothes |
24
H&M
5
Retail / Fashion; clothes
| Rank Change: | +5 |
| Industry: | Retail / Fashion; clothes |
25
Douglas
11
Retail / Health and beauty; drugstore
| Rank Change: | -11 |
| Industry: | Retail / Health and beauty; drugstore |
26
Media Markt
8
Retail / General (mega / department store)
| Rank Change: | -8 |
| Industry: | Retail / General (mega / department store) |
27
Microsoft
46
Electronics
| Rank Change: | +46 |
| Industry: | Electronics |
29
Müller
17
Retail / Health and beauty; drugstore
| Rank Change: | -17 |
| Industry: | Retail / Health and beauty; drugstore |
30
OTTO
11
Internet retail
| Rank Change: | -11 |
| Industry: | Internet retail |
31
Tchibo
3
Retail / Grocery
| Rank Change: | -3 |
| Industry: | Retail / Grocery |
32
Philips
15
Electronics
| Rank Change: | +15 |
| Industry: | Electronics |
33
C&A
30
Retail / Fashion; clothes
| Rank Change: | +30 |
| Industry: | Retail / Fashion; clothes |
35
ZARA
43
Retail / Fashion; clothes
| Rank Change: | +43 |
| Industry: | Retail / Fashion; clothes |
36
Adidas
3
Fitness
| Rank Change: | +3 |
| Industry: | Fitness |
37
KFC
21
Restaurants
| Rank Change: | +21 |
| Industry: | Restaurants |
38
Real
5
Retail / Grocery
| Rank Change: | -5 |
| Industry: | Retail / Grocery |
39
BILD
2
Media (newspapers, TV, online, mobile)
| Rank Change: | -2 |
| Industry: | Media (newspapers, TV, online, mobile) |
40
Budnikowsky
42
Retail / Health and beauty; drugstore
| Rank Change: | +42 |
| Industry: | Retail / Health and beauty; drugstore |
41
RTL
5
Media (newspapers, TV, online, mobile)
| Rank Change: | +5 |
| Industry: | Media (newspapers, TV, online, mobile) |
42
SAT 1
39
Media (newspapers, TV, online, mobile)
| Rank Change: | +39 |
| Industry: | Media (newspapers, TV, online, mobile) |
43
Nordsee
26
Restaurants
| Rank Change: | +26 |
| Industry: | Restaurants |
45
11
Social media
| Rank Change: | +11 |
| Industry: | Social media |
Also view in:
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48
Volkswagen
16
Automotive
| Rank Change: | -16 |
| Industry: | Automotive |
49
Audi
12
Automotive
| Rank Change: | +12 |
| Industry: | Automotive |
51
Dell
8
Electronics
| Rank Change: | +8 |
| Industry: | Electronics |
52
Sparkasse
36
Banks / Retail
| Rank Change: | +36 |
| Industry: | Banks / Retail |
53
EP/Elektronik Partner
76
Retail / General (mega / department store)
| Rank Change: | +76 |
| Industry: | Retail / General (mega / department store) |
54
Nike
23
Fitness
| Rank Change: | -23 |
| Industry: | Fitness |
Also view in:
China Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
56
DER Touristik
71
Travel / Booking
| Rank Change: | +71 |
| Industry: | Travel / Booking |
57
Deutsche Telekom
42
Telecommunications / Cell phone service providers
| Rank Change: | +42 |
| Industry: | Telecommunications / Cell phone service providers |
58
Sony
10
Electronics
| Rank Change: | -10 |
| Industry: | Electronics |
59
KIK
7
Retail / Fashion; clothes
| Rank Change: | -7 |
| Industry: | Retail / Fashion; clothes |
60
TikTok
34
Social media
| Rank Change: | +34 |
| Industry: | Social media |
61
Skype
18
Telecommunications / Cell phone service providers
| Rank Change: | +18 |
| Industry: | Telecommunications / Cell phone service providers |
62
ING-DiBa
28
Banks / Retail
| Rank Change: | -28 |
| Industry: | Banks / Retail |
63
Ford
9
Automotive
| Rank Change: | +9 |
| Industry: | Automotive |
64
BARMER GEK
22
Health insurance
| Rank Change: | -22 |
| Industry: | Health insurance |
66
Hermes
9
Shipping / Mail
| Rank Change: | -9 |
| Industry: | Shipping / Mail |
69
Sixt
41
Travel / Car rental
| Rank Change: | +41 |
| Industry: | Travel / Car rental |
70
RWE
8
Utilities
| Rank Change: | -8 |
| Industry: | Utilities |
71
Deutsche Post
31
Shipping / Mail
| Rank Change: | +31 |
| Industry: | Shipping / Mail |
73
Vodafone
10
Telecommunications / Cell phone service providers
| Rank Change: | +10 |
| Industry: | Telecommunications / Cell phone service providers |
74
Commerzbank
Banks / Retail
| Rank Change: | No Change |
| Industry: | Banks / Retail |
76
Toyota
27
Automotive
| Rank Change: | -27 |
| Industry: | Automotive |
Also view in:
China Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
77
LG
26
Electronics
| Rank Change: | -26 |
| Industry: | Electronics |
78
Reebok
9
Fitness
| Rank Change: | +9 |
| Industry: | Fitness |
79
26
Social media
| Rank Change: | +26 |
| Industry: | Social media |
Also view in:
Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
80
MEDIMAX
5
Retail / General (mega / department store)
| Rank Change: | +5 |
| Industry: | Retail / General (mega / department store) |
81
TARGOBANK
12
Banks / Retail
| Rank Change: | +12 |
| Industry: | Banks / Retail |
82
O2
14
Telecommunications / Cell phone service providers
| Rank Change: | +14 |
| Industry: | Telecommunications / Cell phone service providers |
84
Snapchat
14
Social media
| Rank Change: | +14 |
| Industry: | Social media |
86
Hilton
39
Travel / Hotels
| Rank Change: | +39 |
| Industry: | Travel / Hotels |
87
Kaufhof
3
Retail / General (mega / department store)
| Rank Change: | -3 |
| Industry: | Retail / General (mega / department store) |
89
Deutsche Bank
26
Banks / Retail
| Rank Change: | +26 |
| Industry: | Banks / Retail |
90
TUI
Travel / Booking
| Rank Change: | No Change |
| Industry: | Travel / Booking |
91
Deutsche Postbank
18
Banks / Retail
| Rank Change: | +18 |
| Industry: | Banks / Retail |
92
Techniker Krankenkasse
75
Health insurance
| Rank Change: | -75 |
| Industry: | Health insurance |
93
AEG
39
Appliances
| Rank Change: | -39 |
| Industry: | Appliances |
94
ITS Travel
38
Travel / Booking
| Rank Change: | +38 |
| Industry: | Travel / Booking |
95
Volksbanken Raiffeisenbanken
57
Banks / Retail
| Rank Change: | -57 |
| Industry: | Banks / Retail |
96
eplus
1
Telecommunications / Cell phone service providers
| Rank Change: | +1 |
| Industry: | Telecommunications / Cell phone service providers |
97
Das Erste
Media (newspapers, TV, online, mobile)
| Rank Change: | N/A |
| Industry: | Media (newspapers, TV, online, mobile) |
98
ZDF
Media (newspapers, TV, online, mobile)
| Rank Change: | N/A |
| Industry: | Media (newspapers, TV, online, mobile) |
99
Wüstenrot
19
General insurance
| Rank Change: | -19 |
| Industry: | General insurance |
100
Bayer
30
Retail / Health and beauty; drugstore
| Rank Change: | -30 |
| Industry: | Retail / Health and beauty; drugstore |
101
Vox
61
Media (newspapers, TV, online, mobile)
| Rank Change: | -61 |
| Industry: | Media (newspapers, TV, online, mobile) |
102
Vapiano
75
Restaurants
| Rank Change: | -75 |
| Industry: | Restaurants |
103
Opel
38
Automotive
| Rank Change: | -38 |
| Industry: | Automotive |
104
Eurowings
12
Travel / Air
| Rank Change: | +12 |
| Industry: | Travel / Air |
105
AOK
30
Health insurance
| Rank Change: | -30 |
| Industry: | Health insurance |
106
Hertz
16
Travel / Car rental
| Rank Change: | +16 |
| Industry: | Travel / Car rental |
107
FedEx
5
Shipping / Mail
| Rank Change: | +5 |
| Industry: | Shipping / Mail |
109
Deutsche Bahn
21
Travel / Train
| Rank Change: | +21 |
| Industry: | Travel / Train |
110
Mercedes-Benz
85
Automotive
| Rank Change: | -85 |
| Industry: | Automotive |
111
Europcar
4
Travel / Car rental
| Rank Change: | -4 |
| Industry: | Travel / Car rental |
112
BMW
71
Automotive
| Rank Change: | -71 |
| Industry: | Automotive |
114
Alltours
3
Travel / Booking
| Rank Change: | +3 |
| Industry: | Travel / Booking |
115
Sky
49
Media (newspapers, TV, online, mobile)
| Rank Change: | -49 |
| Industry: | Media (newspapers, TV, online, mobile) |
116
5
Social media
| Rank Change: | -5 |
| Industry: | Social media |
117
Marriott
9
Travel / Hotels
| Rank Change: | -9 |
| Industry: | Travel / Hotels |
118
R+V Versicherung
27
General insurance
| Rank Change: | -27 |
| Industry: | General insurance |
119
Thomas Cook
12
Travel / Booking
| Rank Change: | +12 |
| Industry: | Travel / Booking |
120
Spiegel
16
Media (newspapers, TV, online, mobile)
| Rank Change: | -16 |
| Industry: | Media (newspapers, TV, online, mobile) |
121
Generali
General insurance
| Rank Change: | No Change |
| Industry: | General insurance |
122
Holiday Inn
2
Travel / Hotels
| Rank Change: | +2 |
| Industry: | Travel / Hotels |
123
HypoVereinsbank
47
Banks / Retail
| Rank Change: | -47 |
| Industry: | Banks / Retail |
125
ERGO
2
General insurance
| Rank Change: | -2 |
| Industry: | General insurance |
126
Porsche
105
Automotive
| Rank Change: | -105 |
| Industry: | Automotive |
127
Twitter (X)
24
Social media
| Rank Change: | -24 |
| Industry: | Social media |
Also view in:
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128
Allianz
22
General insurance
| Rank Change: | -22 |
| Industry: | General insurance |
130
41
Social media
| Rank Change: | -41 |
| Industry: | Social media |
131
UPS
18
Shipping / Mail
| Rank Change: | -18 |
| Industry: | Shipping / Mail |
132
Avis
4
Travel / Car rental
| Rank Change: | -4 |
| Industry: | Travel / Car rental |
134
airberlin
16
Travel / Air
| Rank Change: | -16 |
| Industry: | Travel / Air |