These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Amazon
Internet retail
| Rank Change: | No Change |
| Industry: | Internet retail |
2
Lulu
7
Retail / Grocery
| Rank Change: | +7 |
| Industry: | Retail / Grocery |
3
DEWA
25
Utilities
| Rank Change: | +25 |
| Industry: | Utilities |
4
Samsung
1
Electronics
| Rank Change: | -1 |
| Industry: | Electronics |
6
11
Social media
| Rank Change: | +11 |
| Industry: | Social media |
8
Dubai Tram
100
Travel / Train
| Rank Change: | +100 |
| Industry: | Travel / Train |
9
2
Social media
| Rank Change: | +2 |
| Industry: | Social media |
11
Dubai Metro
25
Travel / Train
| Rank Change: | +25 |
| Industry: | Travel / Train |
12
H&M
52
Retail / Fashion; clothes
| Rank Change: | +52 |
| Industry: | Retail / Fashion; clothes |
13
KFC
7
Restaurants
| Rank Change: | +7 |
| Industry: | Restaurants |
14
ENOC
33
Utilities
| Rank Change: | +33 |
| Industry: | Utilities |
15
Choithrams
30
Retail / Grocery
| Rank Change: | +30 |
| Industry: | Retail / Grocery |
16
ADNOC
15
Utilities
| Rank Change: | +15 |
| Industry: | Utilities |
17
YouTube
15
Social media
| Rank Change: | -15 |
| Industry: | Social media |
20
Apple
8
Electronics
| Rank Change: | -8 |
| Industry: | Electronics |
21
Microsoft
2
Electronics
| Rank Change: | +2 |
| Industry: | Electronics |
22
Dubizzle
8
Internet retail
| Rank Change: | +8 |
| Industry: | Internet retail |
23
DHL
76
Shipping / Mail
| Rank Change: | +76 |
| Industry: | Shipping / Mail |
24
Philips
6
Electronics
| Rank Change: | -6 |
| Industry: | Electronics |
25
Marks & Spencer
54
Retail / General (mega / department store)
| Rank Change: | +54 |
| Industry: | Retail / General (mega / department store) |
26
13
Social media
| Rank Change: | -13 |
| Industry: | Social media |
28
du
37
Telecommunications / Cell phone service providers
| Rank Change: | +37 |
| Industry: | Telecommunications / Cell phone service providers |
30
Pizza Hut
15
Restaurants
| Rank Change: | -15 |
| Industry: | Restaurants |
31
Netflix
15
Internet retail
| Rank Change: | -15 |
| Industry: | Internet retail |
32
Emirates Islamic Bank
110
Banks / Retail
| Rank Change: | +110 |
| Industry: | Banks / Retail |
33
FedEx
59
Shipping / Mail
| Rank Change: | +59 |
| Industry: | Shipping / Mail |
34
Emirates NBD
64
Banks / Retail
| Rank Change: | +64 |
| Industry: | Banks / Retail |
35
Dell
23
Electronics
| Rank Change: | +23 |
| Industry: | Electronics |
37
Reebok
5
Fitness
| Rank Change: | -5 |
| Industry: | Fitness |
38
Gulf News
23
Media (newspapers, TV, online, mobile)
| Rank Change: | +23 |
| Industry: | Media (newspapers, TV, online, mobile) |
40
McDonald’s
36
Restaurants
| Rank Change: | -36 |
| Industry: | Restaurants |
42
Nike
9
Fitness
| Rank Change: | -9 |
| Industry: | Fitness |
45
IKEA
18
Retail / General (mega / department store)
| Rank Change: | -18 |
| Industry: | Retail / General (mega / department store) |
48
TikTok
6
Social media
| Rank Change: | +6 |
| Industry: | Social media |
51
First Abu Dhabi Bank
51
Banks / Retail
| Rank Change: | +51 |
| Industry: | Banks / Retail |
53
Sharaf DG
19
Retail / General (mega / department store)
| Rank Change: | -19 |
| Industry: | Retail / General (mega / department store) |
54
Virgin Stores
9
Retail / General (mega / department store)
| Rank Change: | +9 |
| Industry: | Retail / General (mega / department store) |
55
GMC
18
Automotive
| Rank Change: | +18 |
| Industry: | Automotive |
56
LG
32
Electronics
| Rank Change: | -32 |
| Industry: | Electronics |
57
22
Social media
| Rank Change: | -22 |
| Industry: | Social media |
59
Mashreq Bank
32
Banks / Retail
| Rank Change: | +32 |
| Industry: | Banks / Retail |
60
Snapchat
4
Social media
| Rank Change: | -4 |
| Industry: | Social media |
61
Holiday Inn
55
Travel / Hotels
| Rank Change: | +55 |
| Industry: | Travel / Hotels |
63
BMW
27
Automotive
| Rank Change: | +27 |
| Industry: | Automotive |
64
Uber
12
Travel / Car rental
| Rank Change: | -12 |
| Industry: | Travel / Car rental |
66
Marriott
13
Travel / Hotels
| Rank Change: | -13 |
| Industry: | Travel / Hotels |
67
Toyota
41
Automotive
| Rank Change: | -41 |
| Industry: | Automotive |
70
Spinneys
28
Retail / Grocery
| Rank Change: | -28 |
| Industry: | Retail / Grocery |
72
Audi
68
Automotive
| Rank Change: | +68 |
| Industry: | Automotive |
73
Commercial Bank of Dubai
11
Banks / Retail
| Rank Change: | -11 |
| Industry: | Banks / Retail |
74
Al Arabiya
70
Media (newspapers, TV, online, mobile)
| Rank Change: | +70 |
| Industry: | Media (newspapers, TV, online, mobile) |
75
Operation Falafel
34
Restaurants
| Rank Change: | +34 |
| Industry: | Restaurants |
77
Abu Dhabi National Insurance Company (ADNIC)
66
General insurance
| Rank Change: | +66 |
| Industry: | General insurance |
79
Starbucks
41
Restaurants
| Rank Change: | -41 |
| Industry: | Restaurants |
80
Etisalat
66
Telecommunications / Cell phone service providers
| Rank Change: | -66 |
| Industry: | Telecommunications / Cell phone service providers |
82
Oman Insurance Company
19
General insurance
| Rank Change: | +19 |
| Industry: | General insurance |
83
Ace Hardware
28
Retail / General (mega / department store)
| Rank Change: | -28 |
| Industry: | Retail / General (mega / department store) |
84
UPS
10
Shipping / Mail
| Rank Change: | -10 |
| Industry: | Shipping / Mail |
86
Sephora
37
Retail / Health and beauty; drugstore
| Rank Change: | -37 |
| Industry: | Retail / Health and beauty; drugstore |
87
Careem Box
7
Shipping / Mail
| Rank Change: | -7 |
| Industry: | Shipping / Mail |
89
Mercedes-Benz
19
Automotive
| Rank Change: | -19 |
| Industry: | Automotive |
90
Twitter (X)
69
Social media
| Rank Change: | -69 |
| Industry: | Social media |
91
ZARA
40
Retail / Fashion; clothes
| Rank Change: | -40 |
| Industry: | Retail / Fashion; clothes |
93
Union Coop
87
Retail / Grocery
| Rank Change: | -87 |
| Industry: | Retail / Grocery |
96
Skype
8
Telecommunications / Cell phone service providers
| Rank Change: | -8 |
| Industry: | Telecommunications / Cell phone service providers |
97
Ford
4
Automotive
| Rank Change: | -4 |
| Industry: | Automotive |
98
Rove Hotels
34
Travel / Hotels
| Rank Change: | +34 |
| Industry: | Travel / Hotels |
99
Hertz
13
Travel / Car rental
| Rank Change: | +13 |
| Industry: | Travel / Car rental |
101
Wyndham
10
Travel / Hotels
| Rank Change: | +10 |
| Industry: | Travel / Hotels |
102
Robinsons
32
Retail / General (mega / department store)
| Rank Change: | +32 |
| Industry: | Retail / General (mega / department store) |
104
Daman
44
Health insurance
| Rank Change: | -44 |
| Industry: | Health insurance |
105
Etihad Rail
9
Travel / Train
| Rank Change: | +9 |
| Industry: | Travel / Train |
106
Avis
20
Travel / Car rental
| Rank Change: | +20 |
| Industry: | Travel / Car rental |
107
liv
36
Banks / Retail
| Rank Change: | -36 |
| Industry: | Banks / Retail |
111
Car Fare Rent A Car
13
Travel / Car rental
| Rank Change: | +13 |
| Industry: | Travel / Car rental |
112
ADDC Abu Dhabu Distribution Company
17
Utilities
| Rank Change: | +17 |
| Industry: | Utilities |
114
The National
4
Media (newspapers, TV, online, mobile)
| Rank Change: | -4 |
| Industry: | Media (newspapers, TV, online, mobile) |
117
Swyp
21
Telecommunications / Cell phone service providers
| Rank Change: | -21 |
| Industry: | Telecommunications / Cell phone service providers |
118
Wio Bank
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
119
Aswaaq
41
Retail / Grocery
| Rank Change: | -41 |
| Industry: | Retail / Grocery |
120
Empower
11
Utilities
| Rank Change: | +11 |
| Industry: | Utilities |
121
Budget
4
Travel / Car rental
| Rank Change: | +4 |
| Industry: | Travel / Car rental |
123
The Address
5
Travel / Hotels
| Rank Change: | +5 |
| Industry: | Travel / Hotels |
125
Fetcher
7
Shipping / Mail
| Rank Change: | -7 |
| Industry: | Shipping / Mail |
127
Emicool
21
Utilities
| Rank Change: | -21 |
| Industry: | Utilities |
132
Dubai TV
12
Media (newspapers, TV, online, mobile)
| Rank Change: | -12 |
| Industry: | Media (newspapers, TV, online, mobile) |
133
Royal Sun Alliance
39
General insurance
| Rank Change: | -39 |
| Industry: | General insurance |
134
Boots
59
Retail / Health and beauty; drugstore
| Rank Change: | -59 |
| Industry: | Retail / Health and beauty; drugstore |
135
Tajawal
4
Travel / Booking
| Rank Change: | +4 |
| Industry: | Travel / Booking |
136
Tabreed
47
Utilities
| Rank Change: | -47 |
| Industry: | Utilities |
