These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Yoshinoya
1
Restaurants
| Rank Change: | +1 |
| Industry: | Restaurants |
2
Saizeriya
1
Restaurants
| Rank Change: | +1 |
| Industry: | Restaurants |
3
Lawson
1
Retail / Grocery
| Rank Change: | +1 |
| Industry: | Retail / Grocery |
4
Gusto
18
Restaurants
| Rank Change: | +18 |
| Industry: | Restaurants |
6
APA Hotels
5
Travel / Hotels
| Rank Change: | +5 |
| Industry: | Travel / Hotels |
7
McDonald’s
2
Restaurants
| Rank Change: | +2 |
| Industry: | Restaurants |
Also view in:
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8
Doutor
2
Restaurants
| Rank Change: | +2 |
| Industry: | Restaurants |
10
Ministop
5
Retail / Grocery
| Rank Change: | -5 |
| Industry: | Retail / Grocery |
11
Sugi Pharmacy
6
Retail / Health and beauty; drugstore
| Rank Change: | +6 |
| Industry: | Retail / Health and beauty; drugstore |
12
Yamato Transport
4
Shipping / Mail
| Rank Change: | -4 |
| Industry: | Shipping / Mail |
13
Tsuruha
29
Retail / Health and beauty; drugstore
| Rank Change: | +29 |
| Industry: | Retail / Health and beauty; drugstore |
14
Cosmos Pharmaceutical
18
Retail / Health and beauty; drugstore
| Rank Change: | +18 |
| Industry: | Retail / Health and beauty; drugstore |
16
Shimamura
4
Retail / Fashion; clothes
| Rank Change: | -4 |
| Industry: | Retail / Fashion; clothes |
17
Welcia
2
Retail / Health and beauty; drugstore
| Rank Change: | -2 |
| Industry: | Retail / Health and beauty; drugstore |
18
Hotel Route Inn
9
Travel / Hotels
| Rank Change: | +9 |
| Industry: | Travel / Hotels |
19
AEON
1
Retail / Grocery
| Rank Change: | +1 |
| Industry: | Retail / Grocery |
20
Sagawa Express
7
Shipping / Mail
| Rank Change: | -7 |
| Industry: | Shipping / Mail |
21
Onward
60
Retail / Fashion; clothes
| Rank Change: | +60 |
| Industry: | Retail / Fashion; clothes |
22
Jetstar
11
Travel / Air
| Rank Change: | +11 |
| Industry: | Travel / Air |
23
Peach
45
Travel / Air
| Rank Change: | +45 |
| Industry: | Travel / Air |
24
8
Internet search
| Rank Change: | -8 |
| Industry: | Internet search |
25
Netflix
11
Media (newspapers, TV, online, mobile)
| Rank Change: | -11 |
| Industry: | Media (newspapers, TV, online, mobile) |
26
Mazda
11
Automotive
| Rank Change: | +11 |
| Industry: | Automotive |
27
Japan Post
23
Shipping / Mail
| Rank Change: | +23 |
| Industry: | Shipping / Mail |
28
Aoyama Tailor
3
Retail / Fashion; clothes
| Rank Change: | -3 |
| Industry: | Retail / Fashion; clothes |
29
Toyota Rent-A-Lease
29
Travel / Car rental
| Rank Change: | +29 |
| Industry: | Travel / Car rental |
30
Yahoo!
5
Internet search
| Rank Change: | +5 |
| Industry: | Internet search |
31
Suzuki
17
Automotive
| Rank Change: | +17 |
| Industry: | Automotive |
32
Matsumoto Kiyoshi
13
Retail / Health and beauty; drugstore
| Rank Change: | -13 |
| Industry: | Retail / Health and beauty; drugstore |
34
JR Tokai
9
Travel / Train
| Rank Change: | +9 |
| Industry: | Travel / Train |
35
Amazon
17
Internet retail
| Rank Change: | -17 |
| Industry: | Internet retail |
36
Toyota
16
Automotive
| Rank Change: | +16 |
| Industry: | Automotive |
Also view in:
China Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
37
Isetan
38
Retail / General (mega / department store)
| Rank Change: | +38 |
| Industry: | Retail / General (mega / department store) |
38
LINE
8
Social media
| Rank Change: | -8 |
| Industry: | Social media |
39
Mitsukoshi
8
Retail / General (mega / department store)
| Rank Change: | +8 |
| Industry: | Retail / General (mega / department store) |
40
Sharp
16
Electronics
| Rank Change: | -16 |
| Industry: | Electronics |
41
Toshiba
21
Appliances
| Rank Change: | +21 |
| Industry: | Appliances |
42
JAL
42
Travel / Air
| Rank Change: | +42 |
| Industry: | Travel / Air |
44
Hankyu Department Stores
39
Retail / General (mega / department store)
| Rank Change: | +39 |
| Industry: | Retail / General (mega / department store) |
45
Panasonic
14
Electronics
| Rank Change: | -14 |
| Industry: | Electronics |
46
ANA
8
Travel / Air
| Rank Change: | +8 |
| Industry: | Travel / Air |
47
JR East
2
Travel / Train
| Rank Change: | -2 |
| Industry: | Travel / Train |
48
World
34
Retail / Fashion; clothes
| Rank Change: | +34 |
| Industry: | Retail / Fashion; clothes |
49
Rakuten Mobile
23
Telecommunications / Cell phone service providers
| Rank Change: | -23 |
| Industry: | Telecommunications / Cell phone service providers |
50
Nippon Express (Nittsu)
27
Shipping / Mail
| Rank Change: | -27 |
| Industry: | Shipping / Mail |
51
Jalan
15
Travel / Booking
| Rank Change: | -15 |
| Industry: | Travel / Booking |
52
Skymark
6
Travel / Air
| Rank Change: | -6 |
| Industry: | Travel / Air |
53
Rakuten Travel
19
Travel / Booking
| Rank Change: | -19 |
| Industry: | Travel / Booking |
54
Imperial Hotel
38
Travel / Hotels
| Rank Change: | +38 |
| Industry: | Travel / Hotels |
55
Sony
Electronics
| Rank Change: | N/A |
| Industry: | Electronics |
56
HIS
18
Travel / Booking
| Rank Change: | +18 |
| Industry: | Travel / Booking |
57
Kintetsu
4
Travel / Train
| Rank Change: | +4 |
| Industry: | Travel / Train |
58
Lifenet Insurance
31
Health insurance
| Rank Change: | +31 |
| Industry: | Health insurance |
59
Prince Hotel
20
Travel / Hotels
| Rank Change: | +20 |
| Industry: | Travel / Hotels |
60
Tokyu
39
Travel / Train
| Rank Change: | -39 |
| Industry: | Travel / Train |
61
Nippon Rent-A-Car
10
Travel / Car rental
| Rank Change: | -10 |
| Industry: | Travel / Car rental |
62
Hitachi
8
Electronics
| Rank Change: | +8 |
| Industry: | Electronics |
63
Nippon Television (NTV)
15
Media (newspapers, TV, online, mobile)
| Rank Change: | +15 |
| Industry: | Media (newspapers, TV, online, mobile) |
64
Mitsubishi Electric
7
Electronics
| Rank Change: | -7 |
| Industry: | Electronics |
65
Seino Transportation
25
Shipping / Mail
| Rank Change: | -25 |
| Industry: | Shipping / Mail |
66
AXA Direct
31
General insurance
| Rank Change: | +31 |
| Industry: | General insurance |
67
メルカリ (Mercari)
14
Internet retail
| Rank Change: | -14 |
| Industry: | Internet retail |
68
Sports Club RENAISSANCE
20
Fitness
| Rank Change: | +20 |
| Industry: | Fitness |
69
Nissan Rent-A-Car
8
Travel / Car rental
| Rank Change: | +8 |
| Industry: | Travel / Car rental |
70
Sony Bank
10
Banks / Retail
| Rank Change: | -10 |
| Industry: | Banks / Retail |
71
Tokyo Metro
32
Travel / Train
| Rank Change: | -32 |
| Industry: | Travel / Train |
72
Matsuzakaya
28
Retail / General (mega / department store)
| Rank Change: | -28 |
| Industry: | Retail / General (mega / department store) |
73
Rakuten Ichiba
35
Internet retail
| Rank Change: | -35 |
| Industry: | Internet retail |
74
Goo
2
Internet search
| Rank Change: | -2 |
| Industry: | Internet search |
75
Risona
19
Banks / Retail
| Rank Change: | +19 |
| Industry: | Banks / Retail |
76
Yomiuri Shimbun
4
Media (newspapers, TV, online, mobile)
| Rank Change: | +4 |
| Industry: | Media (newspapers, TV, online, mobile) |
77
Asahi Shimbun
8
Media (newspapers, TV, online, mobile)
| Rank Change: | -8 |
| Industry: | Media (newspapers, TV, online, mobile) |
78
ZOZOTOWN
50
Internet retail
| Rank Change: | -50 |
| Industry: | Internet retail |
79
Nikkei
16
Media (newspapers, TV, online, mobile)
| Rank Change: | -16 |
| Industry: | Media (newspapers, TV, online, mobile) |
80
Hoshino Resorts
14
Travel / Hotels
| Rank Change: | -14 |
| Industry: | Travel / Hotels |
81
REGZA
Electronics
| Rank Change: | N/A |
| Industry: | Electronics |
82
Zurich
11
General insurance
| Rank Change: | +11 |
| Industry: | General insurance |
83
Kinki Nippon Tourist (Kintsu)
19
Travel / Booking
| Rank Change: | -19 |
| Industry: | Travel / Booking |
84
Takashimaya
35
Retail / General (mega / department store)
| Rank Change: | -35 |
| Industry: | Retail / General (mega / department store) |
85
26
Social media
| Rank Change: | -26 |
| Industry: | Social media |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
86
SBI Sumishin Net Bank
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
87
Konami Sports Club
3
Fitness
| Rank Change: | +3 |
| Industry: | Fitness |
88
NTT DoCoMo
3
Telecommunications / Cell phone service providers
| Rank Change: | +3 |
| Industry: | Telecommunications / Cell phone service providers |
89
JTB
3
Travel / Booking
| Rank Change: | -3 |
| Industry: | Travel / Booking |
90
Rizap
22
Fitness
| Rank Change: | +22 |
| Industry: | Fitness |
91
TikTok
26
Social media
| Rank Change: | -26 |
| Industry: | Social media |
92
Ameba
5
Social media
| Rank Change: | -5 |
| Industry: | Social media |
93
J:COM
10
Telecommunications / Cable providers
| Rank Change: | +10 |
| Industry: | Telecommunications / Cable providers |
94
Kansai Electric Power (Kepco)
1
Utilities
| Rank Change: | +1 |
| Industry: | Utilities |
95
Twitter (X)
22
Social media
| Rank Change: | -22 |
| Industry: | Social media |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
96
MSN
41
Internet search
| Rank Change: | -41 |
| Industry: | Internet search |
97
Tokyo Gas
26
Utilities
| Rank Change: | -26 |
| Industry: | Utilities |
98
Sumitomo Mitsui Banking Corporation
22
Banks / Retail
| Rank Change: | -22 |
| Industry: | Banks / Retail |
99
Sony Assurance
32
General insurance
| Rank Change: | -32 |
| Industry: | General insurance |
100
Au
2
Telecommunications / Cell phone service providers
| Rank Change: | +2 |
| Industry: | Telecommunications / Cell phone service providers |
101
Central Sports
8
Fitness
| Rank Change: | +8 |
| Industry: | Fitness |
102
SKY PerfecTV!
Telecommunications / Cable providers
| Rank Change: | N/A |
| Industry: | Telecommunications / Cable providers |
103
NHK
10
Media (newspapers, TV, online, mobile)
| Rank Change: | +10 |
| Industry: | Media (newspapers, TV, online, mobile) |
104
Osaka Gas
48
Utilities
| Rank Change: | -48 |
| Industry: | Utilities |
105
Mizuho
5
Banks / Retail
| Rank Change: | +5 |
| Industry: | Banks / Retail |
106
Tipness
10
Fitness
| Rank Change: | -10 |
| Industry: | Fitness |
107
Tokyo Electric Power (TEPCO)
8
Utilities
| Rank Change: | -8 |
| Industry: | Utilities |
108
Tokio Marine & Nichido Fire Insurance
1
General insurance
| Rank Change: | -1 |
| Industry: | General insurance |
109
Hikari TV
Telecommunications / Cable providers
| Rank Change: | N/A |
| Industry: | Telecommunications / Cable providers |
110
MUFG
12
Banks / Retail
| Rank Change: | -12 |
| Industry: | Banks / Retail |
111
Meiji Yasuda Life Insurance
10
Health insurance
| Rank Change: | -10 |
| Industry: | Health insurance |
112
Nissay
4
Health insurance
| Rank Change: | -4 |
| Industry: | Health insurance |
113
Aflac
28
Health insurance
| Rank Change: | -28 |
| Industry: | Health insurance |
114
SoftBank
10
Telecommunications / Cell phone service providers
| Rank Change: | -10 |
| Industry: | Telecommunications / Cell phone service providers |
115
Dai-Ichi Life Insurance
4
Health insurance
| Rank Change: | -4 |
| Industry: | Health insurance |
116
Mitsui Sumitomo Insurance
16
General insurance
| Rank Change: | -16 |
| Industry: | General insurance |
117
12
Social media
| Rank Change: | -12 |
| Industry: | Social media |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
118
Sompo Japan Nipponkoa
12
General insurance
| Rank Change: | -12 |
| Industry: | General insurance |