World's Simplest Brands Ninth Edition

In this era of transition, how
does simplicity pay for
brands that embrace it?

Since 2009, a stock portfolio comprised of the publicly
traded simplest brands in our Global Top 10 has
outperformed the major indexes by
1,600 %
57%

Premium

The percentage of consumers willing to pay more for simpler experiences
76%

Loyalty

The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications

Money on the table

The amount of money brands are leaving on the table when they don't simplify

Download the Full Report

For even more more data and brand stories that
illustrate how simplicity pays for brands of all
sizes, download the report.